Diversified traffic, owned brand, and clean supplier relationships raise value; single-channel dependence lowers it.
E-commerce Businesses are usually valued on SDE, with multiples generally roughly 2.5x–4x SDE (varies widely by platform and brand strength). Treat this as a starting point, not an appraisal — your actual multiple depends on size, margins, owner-dependence, customer concentration, and recent trend.
To narrow it down, get a professional valuation and read our full valuation guide.
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As a general rule of thumb, e-commerce businesses trade around roughly 2.5x–4x SDE (varies widely by platform and brand strength) on SDE, though this varies widely. Get a professional valuation for your specific business.